About Us
In 2022, Allison Mastin took a leap of faith and founded Prevail on Main Street in Blue Earth MN. She had a dream to create a welcoming and uplifting space for women to look and feel their best.
The meaning behind the boutique's name, Prevail, is especially personal to Allison. When she was facing some of the most difficult moments in her life, she knew that if she wanted to keep going, she had to never give up and prevail despite everything. She aims to bring this same mentality to her business and customers, to show that even during difficult times, it is possible to prevail through it all.
At Prevail, we strive to not only provide stylish and comfortable clothing for women of all ages and sizes, but to also create a safe and accepting space for women to grow and thrive in their own skin. Our slogan, "Baby's to 80s", is a promise that we'll offer apparel to suit all women no matter their age, whether they're toddlers, teenagers, young adults, middle aged, or seniors, we have something for everyone.
We believe in body inclusivity and empowering women to embrace their unique beauty. We understand that no two women are the same, and no two bodies are the same. That's why we have an expansive selection of sizes, from XXS to 4XL, so you can find something perfect for your unique body type.
We strive to create an inclusive environment where everyone feels welcome and that starts with our pricing. We believe that everyone should have access to quality clothing and that starts with making it affordable. Our prices are competitive, making it easy for you to find something that fits your style and budget.
We believe in the power of self-love and self-acceptance, and that is what we strive to bring to the table with our clothing. We want everyone to feel beautiful and confident in their own skin and to never forget that they are enough.
So join us at Prevail today and give yourself permission to feel and look good!